Jara Hatfield is a seasoned real estate professional with extensive experience in new home construction sales, builder partnerships, and residential real estate. As Managing Partner of Builder Collective at Spark Realty, Jara works closely with builders, developers, investors, and homebuyers to create successful sales strategies and deliver exceptional customer experiences throughout the homebuilding process.

​

With a career that includes serving as Community Sales Manager for Fieldstone Homes, New Home Sales Consultant for David Weekley Homes, and Realtor with Cannon & Company Real Estate, Jara brings a unique perspective that bridges the gap between builders, buyers, and real estate professionals. Her combined builder and brokerage experience allows her to understand every stage of the homeownership journey—from land development and spec home marketing to buyer representation and resale transactions.

​

Throughout her career, Jara has successfully guided clients through the complexities of building, buying, and selling homes. Her expertise includes new construction sales, builder relations, contract negotiation, customer service, market analysis, community development, and sales strategy.

​

Jara's builder-side experience provides valuable insight into construction timelines, design selections, inventory management, financing solutions, and community growth strategies. Her real estate background further strengthens her ability to market homes effectively, negotiate favorable outcomes, and help clients make confident, informed decisions.

​

Known for her professionalism, integrity, and relationship-driven approach, Jara specializes in helping builders increase market exposure, accelerate sales, and create lasting partnerships with real estate agents and homebuyers. Her commitment to service and results has made her a trusted resource for clients and industry partners alike.